Design+Innvation
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Brand. Digital. Motion. Innovation.
Brand. Digital. Motion. Innovation.
Full-service creative studio.
Brand, Digital & Motion Design.
We’re a creative studio based in Sutton Coldfield, Birmingham. We deliver design-led solutions for Individuals, Brands and Businesses that transform the way they look, speak and connect to their audience. We’ve worked across a range of industries, with businesses of all shapes and sizes.
Watch our latest showreel to get a flavour of what we make.
Showreel 25
Services
Crafting design-led creative solutions that connect brands, businesses, people and culture
Trusted by business owners, marketers and teams, we plug in quickly, adapt to your workflow and grow with your ambition.
From logos and full brand identities to high-end social media content and websites, we offer a design perspective and creative services that elevate businesses through visual communication.
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Naming
Logo Design
Brand Identity
Brand Strategy
Brand Guidelines
Brand Positioning
Copywriting
Tone of Voice
Print & Packaging
Editorial Design
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Website Design
Digital Marketing
Social Media Content
Email & Ad Creative
AR / VR Experiences
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Motion Graphics
Video Editing & Post Production
3D Animation (CGI)
Animated Social Content
Explainer Videos
Brand Story / Manifesto Videos
Recruitment & Culture Videos
Testimonial / Case Study Videos
Onboarding & Training Videos
Product Demo Videos
Kinetic Typography
Sound Design
Working with us
An extension of your team.
We think like partners.
Industry Experience:
Arts & Culture
Hospitality & Travel
Architecture & Construction
Technology & Start Ups
E-Commerce & SaaS
Crypto & Blockchain
AI & Automation
Music & Entertainment
Fashion & Lifestyle
Financial & Law
Food & Drink
Education
Health & Wellness
Sport & Lesiure
Not-For-Profit
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Founder & Creative Director Thomas McElroy works directly with you on every project, ensuring a truly personal and passion-led experience.
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We seek long-term client relationships. We’ve cultivated enduring partnerships grounded in shared understanding and vision. The more we work with you, the better our output.
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Alignment is key to the project's success. Through regular check-ins and open conversations, we bring you along on the creative journey, exploring every aspect of your business together.
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Our goal is to grow with you. We flex and scale based on your needs, offering the right creative support at the right time.
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We have been lucky enough to work with many businesses from a range of industries. One of the best parts of our job is working with different clients from different walks of life.
Our Approach
3 step process turns
problems into solutions.
01
Thought
We begin with intention, asking the right questions, challenging assumptions, and uncovering the root of the problem. This stage is about clarity. understanding your audience, your brand, and your business from the inside out.
02
Vision
With insight comes imagination. Here, we explore creative directions. It’s where concept meets possibility. a space to reimagine what your business and brand could become.
03
Strategy
Strategy is how we make ideas work. We align vision with action. designing systems, stories, and experiences that scale, adapt, and perform in the real world.
FOUNDER
Tom McElroy
Creative Director
Design, music, technology, and travel shape Tom’s creative perspective.
He has worked in boutique studios, global agencies, and fast-moving startups, delivering multi-million-pound campaigns for businesses. This journey has given him a balance of big-picture vision and hands-on craft, as well as a deep understanding of how adaptable, design-led solutions can transform businesses.
In 2021, Tom founded Studio Apply, working across brand, digital, and motion. As founder and creative director, he brings creative passion and knowledge to every project, helping individuals and businesses redefine how they look, communicate, and connect.